GEO and AI visibility

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GEO and AI visibility

Being published is not being cited: how content becomes a source for AI

The debate around GEO (Generative Engine Optimization) arrived with the rise of answer engines and conversational assistants. Instead of optimizing only for a classic...

September 11, 20265 min read

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GEO and AI visibility

Freshness: date, revise, prove. What engines and AI expect from up-to-date content

A reader who puts a question to an assistant in 2026 wants an answer that holds in 2026. Search engines, classic and generative alike, know this...

September 7, 20266 min read

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GEO and AI visibility

Measuring your visibility in AI answers: share of voice, cited or merely retrieved

Visibility in Google has been measurable for over ten years, through positions, impressions and clicks that Google supplies itself. Visibility in generative engines has...

August 10, 20265 min read

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GEO and AI visibility

Answer first, qualify second: writing to be picked up by an AI

For twenty years we wrote for a reader who arrived through the home page or a search result, then read from top to bottom...

July 20, 20265 min read

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GEO and AI visibility

Being cited by an AI: the four signals ChatGPT, Perplexity and AI Overviews actually look at

An answer generated by ChatGPT, Perplexity or Google's AI Overviews usually cites between three and eight sources. Dozens of pages covered the same subject...

July 1, 20265 min read