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A screen of parallel white lines on a blue-green background, denser at the centre with a yellow vertical band, evoking the structuring and differentiation of content so that AI systems can read it.

CMS and platforms

Being cited by ChatGPT: what a general-purpose CMS cannot do

Conversational models such as ChatGPT, and other generative AI systems, do not "read" the web the way a person does. They work from documents...

September 11, 20265 min read

A central pattern of dense navy blue grid lines on a teal background, opened up at the centre by a clearer space and enlivened by a mustard yellow accent, evoking how a formal criterion prevails over the tool in an assessment.

CMS and platforms

AI-generated content and Google: what the official guidance actually says

The question comes up on every AI-assisted media project: will Google penalize this content? The answer is written down, dated and public. It sits...

August 28, 20265 min read

A geometric network of white lines connected by circular teal nodes on a navy blue background; the density of the mesh evokes the progressive structuring of content through its links of meaning.

CMS and platforms

Internal linking by meaning: connecting content the way models read it

Internal linking is one of the few search levers entirely under the publisher's control, and one of the worst used. On most sites it...

August 24, 20267 min read

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CMS and platforms

One article, one signatory: what an expert signature changes for Google and for AI

On most company blogs, articles are signed "the team" or not signed at all. On media properties that count, every article carries a person's...

July 29, 20265 min read

Abstract poster on a midnight blue background: a central network of small white circles gradually falls into disorder, evoking the loss of information in a sitemap where every date is identical, with orange lines crossing the composition.

CMS and platforms

XML sitemaps: one identical lastmod on every URL makes your sitemap useless

An XML sitemap tells search engines which URLs exist, and which ones have changed. Almost every CMS handles the first job. A good share...

July 10, 20265 min read